You sent the quote and heard nothing. Chasing feels awkward, so a lot of people just don’t, and the job quietly goes cold. A little structure takes the awkwardness out of it.
How many times should you follow up?
Decide before you send the quote. One message after a couple of days and perhaps one a little later is plenty. Then stop. More than that and you’re a nuisance.
What should the message say?
Something like: “Hi [name], just checking you got the quote for the [job]. Happy to answer any questions. Let me know if you’d like to go ahead, or if you’ve decided against it.”
It’s friendly, it makes the next step easy, and it gives them a polite way to say no. That last part matters. People answer when saying no is easy.
When should you stop?
As soon as they book, say no, or ask you to stop. Respect that straight away. Nobody wants to be chased by someone they’ve already turned down.
How do you keep track?
Keep it simple: new, contacted, quoted, won, lost. When every enquiry has a place, nothing gets lost in a pile. Every Enquiry includes a tracker for exactly this, and the agreed follow-up messages stop when someone books, declines or opts out.